In an industry often distanced from everyday life in the mind of the consumer, our client Triumph Bank needed a way to showcase their real-world impact in the community. So, in 2015 we created a new multimedia campaign focusing on six small business owners Triumph has partnered with. We shot video stories that when debuted, ran alongside their corresponding print ads, as well as were housed on a separate mini-site.
"The My Triumph campaign exists to spotlight everyday people fulfilling their dreams. We’re proud to have planted our roots in the Memphis area. With the people and businesses of this great community, we’ve built a strong foundation that continues to grow with each success story our customers write."
Designed at Kitbash | View My.TriumphBank.com